As consumers, we all want to know that we're making the right decision before we make a purchase. We want to be sure that we're buying a high-quality product or service, and that we're not being ripped off. That's where social proof comes in.
Social proof is the concept that people are more likely to trust and follow the actions of others, especially if those others are similar to them. In the case of businesses, this means that potential customers are more likely to buy a product or service if they see positive reviews from other customers.
One of the best ways to display social proof on your website is through customer reviews. In fact, studies show that approximately 85% of consumers read through approximately 10 reviews before making a decision. By displaying customer reviews prominently on your website, potential customers are less likely to get distracted and more likely to make a purchase.
But how do you effectively display customer reviews on your website? That's where Ratingful comes in.
Ratingful offers a variety of social proof website review widgets that businesses can use to display their best reviews from their integrated review sites. These widgets include carousel, feed, pop-up, video, and badge options.
The carousel widget allows businesses to display multiple reviews in a rotating carousel format, keeping the page dynamic and engaging. The feed widget displays the most recent reviews in a chronological order, giving visitors a sense of the business's most recent performance. The pop-up widget displays a selected review in a pop-up window, drawing the visitor's attention directly to the review. The video widget allows businesses to showcase a video testimonial, which can be even more powerful than written reviews. Finally, the badge widget displays a rating badge with the business's overall rating, which can be a simple but effective way to display social proof.
Using Ratingful's social proof website review widgets is easy. Simply choose the widget type that best fits your needs and customize the display options to match your website's design. Then, sit back and let your positive reviews do the work of building trust with your potential customers.
In conclusion, displaying customer reviews on your website is a powerful way to build trust with potential customers and increase sales. By using Ratingful's social proof website review widgets, businesses can effectively display their best reviews and make a strong case for why potential customers should choose them over their competitors.